Weekly SEO Tricks: 11-29-2011

December 1st, 2011

1. Five tips with examples: how to turn more visitors into customers Getting many website visitors is not enough. Your website visitors must become buyers if you want to succeed on the Internet. This week’s article shows you 5 easy tips that help you to improve the conversion rate of your web pages.

Tip 1: Make it as easy as possible Okay Check the usability of your web pages. Your website visitors shouldn’t have to search for something on your pages. Your web pages should load quickly and your website navigation must be easy to use. Concrete example: For example, our Top 10 Optimizer web page has a clear navigation at the top of the page and a structured navigation on the right side of the page. It’s clear what the page is about and the page does not contain distracting elements.

Tip 2: Create a trustworthy website Okay Would you buy from your site? Ask someone who’s not affiliated to your company or family to visit your website. Do they trust your website? Is it clear what your website is about? Is there something that makes your website special? Concrete example: The full contact address and links to further information are listed on the bottom of every page of our site. The about page contains further information why our company can be trusted: We have been in business since 1997. We’re a member of the local chamber of commerce. Several print magazines have mentioned our products. We have a clear code of ethics to make sure that you get lasting results.

Tip 3: Use a clear call-to-action Okay Make it clear what you want to website visitor to do. Should they make a purchase? Should they call you? A clear call-to-action will make your web pages more effective. Every page of our website has a clear call-to-action button. The desired call-to-action is to try the free demo version.

Tip 4: Avoid complicated forms Okay Make it as easy as possible to perform the desired action. Keep your checkout process hassle free and ensure that information such as your return policy and other frequently asked questions are quickly available. Concrete example: The download of the free IBP demo version does not require a login. You do not have to enter an email address or further information. Just click the button and you immediately get the desired download.

Tip 5: Tell your customers why you’re better Okay Tell your customers why they should buy from you. Why are your products and services better than others? Concrete example: Our landing page shows several reasons why you should use IBP: You get a one-year top 10 rankings or money back guarantee. Only IBP offers that guarantee. IBP is a proven tool that delivers results. We continually update IBP to make sure that it works with the latest ranking algorithms. For example, IBP works with Google’s latest November ranking algorithm. It is 100% risk-free to test IBP. Other people have done it before and they received great results. Follow the tips above to make sure that as many visitors of your website as possible become customers.

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Above article from  Axandra

Today’s post sponsored by the following:
Affordable SEO Search Engine Placement PPC Management Precast Concrete Wall Hawaiian Vacation Packages Fresno Delivery Service

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1st Page Google SEO

September 23rd, 2011

1. Lust, curiosity, prestige and forbidden fruits

Getting your web page on Google’s first result page is often a lot of work (although it is easier with the Top 10 Optimizer in IBP). When your website is listed on the first result page, you have to make sure that people click on your listing.

You can improve the number of clicks on your listings by addressing people’s emotions and desires in the title and the description of your web pages:

1. Promise a sensual experience

“Close your eyes and picture your perfect partner. You will find her on our online dating site.” Such a headline is more appealing than a web page title such as “Dating site – Updated 20 September 2011″.

Use adjectives in your web page descriptions. Write “oven-fresh buns and freshly toasted bread” instead of just “buns and bread”.

2. Trigger the curiosity of the reader

“Did Bill Gates really say that you should use Macs?”, “The simple trick that made me successful”. Trigger the curiosity of your readers and your listing will get more clicks.

3. Show that you can be trusted

Assure your website visitors that promises will be kept and that it is safe to do business with your company. For example, use web page titles such as “Business consultant with 15 years experience – Member of the XY association” or “15,264 satisfied customers can’t be wrong”.

4. Offer forbidden fruits

“What happens in Vegas stays in Vegas – Exciting trips and lots of fun.” People like to do “forbidden” things. If it applies to your business, use web page titles and descriptions that offer that excitement.

5. Make it exclusive

People love to feel superior. Use words such as “special”, “superior”, “elite”, “exclusive” in your web page titles and descriptions and make it clear that your customers are special.

Example: “Platinum Gym – For real men only”, “Perpetual Oyster – the watch for those who know”

6. Make it urgent

“Designer handbags – 20% off – only on 20 September 2011.” Woman who are interested in handbags will click on the listing to make sure that they don’t miss a great opportunity.

Use expiration dates and quantity limits to create urgency.

Improve the titles and descriptions of your web pages to make sure that your web pages get as many clicks as possible once they are listed on the first search result page. To make sure that your pages get listed for the right keywords, analyze your web pages with IBP’s Top 10 Optimizer.

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Flash pages still won’t get high rankings on Google

September 2nd, 2011

Some webmasters prefer to have a pure Flash website because they can look very impressive. Although Google can index Flash content to some extend, it is very unlikely that a Flash page will get high rankings on Google.

What’s the problem with Flash pages?

Flash content cannot be indexed by search engines. If your website is a pure Flash site, then you can be sure that search engines won’t be able to see 95% of your website content.

Google has several official statements regarding Flash content:

“Search engines are text based. This means that in order to be crawled and indexed, your content needs to be in text format. [...] Any content you embed in these files should also be available in text format or it won’t be accessible to search engines. [...]

We recommend that you use rich-media technologies like Flash primarily for decorative purposes, and instead use HTML for content and navigation.”

“Make sure that your site has a reasonable, seamless experience for visitors without Flash.

This may involve creating HTML-only equivalents for your Flash-based content that will automatically be shown to visitors who can’t view Flash.”

Adding your content in the noscript tag won’t help

Theoretically, adding your web page content in the noscript tag on your web pages should make sure that search engines get the right content. Unfortunately, Google’s John Mueller indicates that this doesn’t work anymore:

“One of the problems with noscript is – as others have mentioned – that it’s been abused quite a bit by spammers, so search engines might treat it with some suspicion.

So if this is really important content, then I wouldn’t rely on all search engines treating your noscript elements in the same way as normal, visible, static content on your pages. If this is ‘just’ for comments, then that might be worth considering.”

What does this mean to your website

If you want to get a reasonable amount of visitors through search engines, don’t use Flash and other multimedia elements for the main contents of your web pages:

Only use Flash for decorative purposes.
The navigation of your website should use regular HTML a href links. Do not use fancy JavaScript or Flash navigation menus. Most search engines cannot parse them.
The main content of your web pages should be available as simple text.

Use the free search engine spider simulator in IBP to find out how search engines see your website. If the spider simulator does not show the content of your web pages, it might be time to redesign your website.

Use the Top 10 Optimizer in IBP to make sure that Google finds your website relevant to the right keywords. IBP is a popular SEO software tool that helps you to get first page rankings on Google and other search engines for your keywords.

Other helpful sites you might find interesting below

Affordable SEO
Search Engine Placement
PPC Management
Precast Concrete Wall
Fresno Travel Agent
Fresno Delivery Service

 

 

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Outrun the bear: five steps to beat your competitors

July 2nd, 2011

Your website does not have to be perfect to get high listings on Google. It just has to be better than the websites of your competitors. It’s similar to this popular joke:

Two hikers on a trail came around the bend to find an enormous brown bear about 75 yards up the trail. The bear spies them and begins running toward them at a full gallop.

One hiker drops his backpack, sits down, throws off his boots, and starts lacing up a pair of running shoes. The other hiker says: “What are you doing? You will never outrun that bear!”. The first hiker replies: “I don’t have to outrun the bear…”

If your website is only slightly better than the sites of your competitors, your website will get the click. If more than one web page has been optimized for a keyword, it’s the quality of the links that makes the difference. The following tips will help you to beat your competitors.

Step 1: Find your real competitors

Your main competitors are the websites that have high rankings for your keywords. Search Google for five of your keywords and write down the URLs of the websites that rank best for these keywords. These websites are your main competitors.

Step 2: Analyze the backlinks of your competitors

The next step is to find out how many of the links to your competitors contain your target keywords. This is easy with IBP’s link manager:

  1. Start IBP’s link manager.
  2. Select ” Add sites > Find websites that link to your competitors”

IBP will find all web pages that link to your competitors and it will also show you the anchor texts that are used in the links. You can sort the found websites by anchor text so that you can quickly see which anchor texts are used.

To outperform your competitors, your website should have more inbound links that contain your target keywords than the websites of your competitors.

Step 3: Check the PageRank spread of the linking pages

Although the official PageRank number that Google displays in its toolbar is a flawed metric, it can still help you to find out why some websites rank higher than others.

If you’ve used IBP to find the web pages that link to your competitors (see above) then you also have the Google PageRank of each page that links to your competitors.

  1. Start IBP’s link manager.
  2. Click the PR column header in IBP to sort the found websites by PageRank.

If your competitors have more backlinks from web pages with a high PageRank than your website then you should try to get more high PR links. IBP can help you with that.

Step 4: Check the top level domains of the linking pages

If you target local Google versions (Google.com.au, Google.co.uk, etc.) then your website should have more backlinks from websites that use the corresponding top level domain than your competitors.

For example, if you want to get high rankings on Google.com.au then try to get backlinks from .com.au websites. Of course, IBP’s link manager can filter the backlinks by domain and it also enables you to find links from local Google versions.

Step 5: Check the content of the linking pages

Google prefers websites that get links from related websites. If you sell shoes then a link from a fashion blog is much better than a link from a website about puppies.

Your website should have more inbound links from related websites than the websites of your competitors. IBP’s link builder can help you to find web pages and blogs that are related to your site.

Do the things above and your website will get better rankings than the websites of your competitors. Also analyze your website with IBP’s Top 10 Optimizer to make sure that the content of your web pages is compliant to Google’s latest ranking algorithm.

 
Other helpful sites you might find interesting below

Affordable SEO
Search Engine Placement
PPC Management
Precast Concrete Wall
Fresno Travel Agent
Fresno Delivery Service

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Your Website May Be Hacked

June 6th, 2011

Spammers have found a new way to get high rankings on Google. The new trick involves hacked websites and the canonical tag. Is your website at risk? What can you do to avoid this?

What exactly has happened?

In an online forum, webmasters reported a new spam method. Hackers inserted the canonical tag on websites of other people:

“I came across a website with canonical tags setup on all of their pages and they were pointing to a spam site. I suspect someone hacked in and changed the canonical tags to siphon link juice.

Now that cross cross-domain canonical tags are supported I would not be surprised if this becomes more common. The canonical tag is a small line of code that is easy to overlook despite its large implications.”

Google’s Matt Cutts confirmed this in a Twitter tweet: “A recent spam trend is hacking websites to insert rel=canonical pointing to hacker’s site. If U suspect hacking, check 4 it.”

Why is this a problem?

The original purpose of the rel=canonical tag is to help website owners eliminate self-created duplicate content. The canonical tag tells search engine spiders the original source of a file.

For example, a search engine robot might visit the web page “www.example.com/page4.htm”. If that page contains the tag <link rel=”canonical” href=”http://www.originalpage.com/”> then search engines will show originalpage.com in the search results instead of example.com.

If hackers add the canonical tag to your web pages and point it to another website then your website content will help another website to get high rankings while your own website will lose all of its rankings.

How to check if your website is exploited

Open a page of your website in your browser and select “View HTML source” in your browser. If you can see a rel=canonical tag that points to an unknown domain in the head section of your page then your website has been hacked.

Unfortunately, hackers might have changed your web server so that it only shows the canonical tag to Google’s indexing robot. In that case, you have to check how Google sees your web pages:

  1. Download and install iBusinessPromoter (IBP).
  2. Select “Tools > Search engine spider simulator”
  3. Select Google’s spider.
  4. Check the HTML source in the spider simulator report for the canonical tag.

This works with the free demo version of iBusinessPromoter. You do not have to buy IBP to check your web pages with the spider simulator.

Google is aware of the problem. Unfortunately, it is very difficult to find out if a webmaster intentionally inserted a canonical tag to a website or if the tag was inserted by a hacker.

Other helpful sites you might find interesting below

Affordable SEO
Search Engine Placement
PPC Management
Precast Concrete Wall
Fresno Travel Agent
Fresno Delivery Service

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How to check if your contents pass Google’s new quality requirements

May 15th, 2011

Can your web page content be trusted?

  • Would you trust the information presented in your article?
  • Is the article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Would you be comfortable giving your credit card information to the site?
  • Is the site a recognized authority on its topic?
  • For a health related query, would you trust information from the site?
  • Would you recognize the site as an authoritative source when mentioned by name?
  • Is the website the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Would users complain when they see pages from the site?

Is the content of your web pages unique?

  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?

Do you check the quality of your web pages?

  • Does the article have spelling, stylistic, or factual errors?
  • How much quality control is done on content?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • Does the article contain insightful analysis or interesting information that is beyond obvious?
  • Would you expect to see the article in a printed magazine, encyclopedia or book?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?

Do you create web pages for your visitors or for search engines?

  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?

Do your web pages contain enough real content?

  • Does the article have an excessive amount of ads that distract from or interfere with the main content?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Does the article describe both sides of a story?
  • Does the article provide a complete or comprehensive description of the topic?

If you want to get high rankings on Google, you must make sure that your web pages contain the right keywords in the right elements of your web pages. IBP’s Top 10 Optimizer analyzes all elements of your web page and it will tell you how you have to change them so that your website gets top 10 rankings for your keywords.

Affordable SEO
Search Engine Placement
PPC Management
Precast Concrete Wall
Fresno Travel Agent
Fresno Delivery Service

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How Google segments the contents of a web page

April 2nd, 2011
Last week, Google was granted a patent that describes how Google might segment the content of a web page. Depending on the location of the content, a web page will get higher or lower rankings.
Why is it important to segment a web page into different parts?

The average web page consists of several parts: a header, a footer, the website navigation, the main content, ads, etc.
Not all parts of the page are equally important. To determine  How Google segments the contents of a the position of a web page in the search results, text that appears in the main content of a web page is more important than text that appears in the footer or in ads.

How does Google analyze the content of a web page?

According to the patent text, Google looks at the HTML of the page. Google also tries to simulate the display of a web page in a web browser to understand the location and the purpose of different parts of the page.

What exactly does Google analyze in the different parts of a web page?

The patent lists several “modules” that are used to analyze a web page:
1. Link analysis

Links found in different semantically distinct regions may be assigned different weights. That means that the influence of a link in the main part of a web page is probably higher than the influence of a link in the footer.

2. Text analysis

The importance of text on a web page is rated by location. For example, if a keyword appears in the main content area of a web page or in the title, then this page will rank higher than a page that has the keyword in the footer.

3. Image captioning

Text found near an image is more relevant to the image than text further away from it. This module can be used to rank a picture in image search.

4. Snippet construction

Google usually does not use the meta description tag for the snippet that is displayed on the search result page. According to the patent, Google creates the snippet based on the text in the web page section that is the most relevant to the keyword.

If you want to get high rankings on Google, you must make sure that your web pages contain the right keywords in the right elements of your web pages. IBP’s Top 10 Optimizer analyzes all elements of your web page and it will tell you how you have to change them so that your website gets top 10 rankings for your keywords.

Affordable SEO
Search Engine Placement
PPC Management
Precast Concrete Wall
Fresno Travel Agent
Fresno Delivery Service

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Fresno Travel Agent

March 15th, 2011

Whether business or pleasure, Fresno Travel Agent delivers. We are dedicated to making available to you the best in vacation, cruise, honeymoon packages & travel packages. Our Internet Travel site offers so much more than the competition, so feel free to click on the different links to begin your travel dreams.  Feel free to contact us to personally plan your vacation.

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Precast Concrete Walls

March 15th, 2011

Our precast concrete wall designs look authentic and have been designed to duplicate the appearance of stone, block or wood. All of our concrete wall systems are steel reinforced and manufactured to meet the National Precast Concrete Association quality standards.

Our Central California location helps us to achieve some of the lowest manufacturing costs of any of our precast concrete wall competitors.

Once you discover the efficiency and cost savings delivered by Design Industries,Inc.,we believe that we will become your supplier of choice for precast concrete fence systems.

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Search Engine Placement

February 12th, 2011

Our  search engine placement company helps small businesses reach new customers online through pay per click management (ppc management), so when people search Google, Yahoo, and other search engines, they can find you. By harnessing ppc advertising platforms such as Google AdWords and Yahoo Search, you will begin driving high converting customers to your website.

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