Facebook has changed the way people do a lot of things online. For example, you probably notice yourself reflexively clicking ‘like’ on anything your friends post on Facebook, even if it’s just to acknowledge you saw it. Scammers are taking advantage of that reflex for a dangerous scam called âlike-farming.â
What is like-farming?
Like-farming is when scammers post an attention-grabbing story on Facebook for the express purpose of cultivating likes and shares. Based on the way Facebook works, the more likes and shares a post has, the more likely it is to show up in people’s News Feeds.
This gives the scammer more eyeballs for posts that trick people out of information or sendÂ them to malicious downloads. The big question, of course, is why Facebook doesn’t stop these posts before they get too big. And that’s where the real scam comes in.
How the scam works
Scammers have found a simple way to fly under the radar during the early phases of their operation. The story they originally post to Facebook has nothing dangerous about it. It’s just a regular story that anyone might post. That was the warning from one localÂ Better Business Bureau last year.
Only after the post getsÂ a certain number of likes and sharesÂ doesÂ the scammer edit it and add something malicious. They might start promoting products or sell the page information in attempt to get credit card data.Â In fact, if you go back through your history of liked posts, you might find that some of them have changed to something you wouldn’t have liked in a million years.Â By the way, if you’re not sure how to review your likes, click here for the step-by-step instructions.
So, what kinds of stories do scammers start with to trick people into liking and sharing?
Posts that should give you pause
One popular type of story is the emotional one. You’ve definitely seen the posts showing rescue animals and asking you to like if you think they’re cute. Or maybe it’s a medical story where you’re asked to like that the person was cured or to let them know they’re still beautiful after surgery.
There are also the posts that ask for a like to show that you’re against something the government is doing, or that you disagree with something terrible happening in the world. Or maybe it’s the ones that say âIf I get X number of likes, then something amazingÂ will happen for meâÂ or âI was challenged to get X number of likes.â
Basically, any post that asks you to like it for emotional reasons, unless you know the person who created the original post, is quiteÂ probablyÂ a like-farm post. Of course, emotional postsÂ aren’t the only types of post you need to watch for.
Other types of scam posts to avoid
There are a lot of scams on Facebook and most of them can be used for like-farming. A popularÂ one, for example, isÂ a post that asks you to like or share so you can winÂ something cool.Â These pop up most often when Apple launches a new iPhone or iPad.
You might have seen recently duringÂ the huge Powerball frenzyÂ people posting on Facebook saying anyone who likes their post will get a share of their winnings. How real do you think those were?
Just on Thursday, police in Australia warned Facebook users of a likeÂ farming scam that attempted to lure customers of Qantas Airlines.
What about brain-teaser posts,Â such as theÂ ones that have you like or share if you can read the words backwards or solve a tricky math problem? Yep, those are often like-farm posts, too.
It isn’t just posts either; it can also be pages. A scammer might set up a page for âI love puppiesâ or what appears to be a worthy company or organization. It puts up enough content to get a lot of likes, then switches the content to spam and scams. Once you’ve liked the page, everything new the scammersÂ put up goes on your News Feed and, in some cases, your friends’ feeds as well.
How to avoid like-farming
Your best bet to avoid like-farming is to be very judicious about what you like and share on Facebook. Don’t justÂ reflexively click âlikeâ on everything. Take a look at where theÂ post is coming from. If it’s from someone you don’t recognize, it could be a friend of a friend or it could be a complete stranger. It would be good to find out.
NoticeÂ the content and whether it promises anything for liking or sharing. If it does, it’s a good clue that it’s a scam of some kind. The same goes if you feel pushed or pressured into clicking like or share.Â Click here for 5 Facebook scams that continue to spread like wildfire.
Don’t forget that, in the end, minimizing your likes is more than just a good security measure. It also reduces the clutter in your friends’ news feeds, and their clutter in yours, so you can all spend more time seeingÂ the really important posts. That’s a win-win for everyone.