Compare Standard Traffic Launcher -Do it Yourself

We calculated the actual cost to manage a search advertising campaign yourself, assuming your time is worth $30 per hour and were able to bid on keywords at an average of $1.00* per click.

Compare Annual Costs	Do-it-Yourself	Traffic Launcher
6 hrs of research to determine which search engines and how to submit	$180	$0
5 hrs to determine and submit keywords to search engine guidelines	$150	$0
4 hrs to develop business description and submit to each search engine	$120	$0
2 hrs / week refining keywords, resubmitting, deleting and editing	$3,100	$0
3 hrs / month for separating billing and bid verification	$1,080	$0
15 minutes daily x 5 days / week reviewing performance and bid changes	$1,950	$0
Total expenses before purchasing media	$6,580	$0
Cost of buying clicks	$400	$672
Number of clicks purchased	400 clicks	400 clicks
Total Cost	$6,980 / year	$672 / year
Actual cost per click	$17.45	$1.68

Compare Premium Traffic Launcher -Do it Yourself

We calculated the actual cost to manage a search advertising campaign yourself, assuming your time is worth $30 per hour and were able to bid on keywords at an average of $4.00* per click.

Compare Annual Costs	Do-it-Yourself	Traffic Launcher
6 hrs of research to determine which search engines and how to submit	$180	$0
5 hrs to determine and submit keywords to search engine guidelines	$150	$0
4 hrs to develop business description and submit to each search engine	$120	$0
2 hrs / week refining keywords, resubmitting, deleting and editing	$3,100	$0
3 hrs / month for separating billing and bid verification	$1,080	$0
15 minutes daily x 5 days / week reviewing performance and bid changes	$1,950	$0
Total expenses before purchasing media	$6,580	$0
Cost of buying clicks	$1600	$1692
Number of clicks purchased	400 clicks	400 clicks
Total Cost	$8,180 / year	$1692 / year
Actual cost per click	$20.45	$4.23