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Frequently Asked Questions
What is Traffic
Launcher?
How does Traffic Launcher work
Where do you place my ads?
What is the difference between Traffic Launcher and "search engine optimization"
(SEO)?
What is the guarantee?
What if I want
more visitors than my package promises?
How can I see my ad on the
search engines?
What are "qualified clicks"?
Can I order Traffic Launcher if my website is not hosted with My Site Launcher?
Why are the
prices different for the Premium categories?
Why should I pay My Site Launcher when I could place my own ads directly with
the search engines?
How do I sign up?
What is Traffic Launcher
Traffic Launcher is the easiest, most cost-effective way to draw qualified
prospects from the world's most popular search engines, like GoogleTM, Yahoo!®,
MSN, AOL, and Ask.
When people search for the type of products or services you offer, your ad
appears right alongside the top search results. One click takes them directly to
your website.
We handle everything from keyword (search word) selection to writing the ad,
tracking the results, and paying for the service, so you get qualified leads
effortlessly and affordably.
How does Traffic Launcher work?
Our expert search engine consultants review your website and generate relevant
keywords, business descriptions, and online text ads. Then we place your online
ads on premium search engines such as: Google, MSN, AOL, Yahoo!, Ask, and
others. When people search these engines for the type of products or services
you offer, your ad appears right alongside the top search results. One click
takes them directly to your website.
Where do you place my ads?
Depending on the package you've selected, we choose among 20 of the most popular
search engines, including Google, Yahoo, MSN, AOL, and Ask.com. The specific mix
of search engines, frequency of your ad's appearance, and ranking among other
ads will vary depending on the nature of your business and the Traffic Launcher
package you've chosen.
The process of selecting search engines, bidding, tracking results, and
adjusting the campaign is complex and fluctuates based on the market. That's why
we guarantee results (clicks from qualified prospects) rather than specific
placements. We guarantee you'll receive at least the minimum number of clicks
specified in your Traffic Launcher package, no matter how much of our money we
have to spend, or how many search engines we have to use, to achieve those
results.
What is the difference between Traffic Launcher and "search engine optimization"
(SEO)?
Traffic Launcher is a search engine advertising service that takes care of all
aspects of creating and managing an effective paid campaign on multiple search
engines. Traffic Launcher guarantees to drive a certain number of qualified
consumers per year to your website.
Search engine optimization (SEO) is a set of techniques used to help get your
website recognized by search engines and listed in among the search results of
users looking for your type of product or service. Although we strongly
recommend you use both tools, search engine optimization does not guarantee your
website will appear in search engine results, or that your listing will be
associated with keywords used by people searching for your product or service.
What is the guarantee?
My Site Launcher guarantees that the annual number of clicks specified in your
package will be delivered within one calendar year from date of campaign
activation. If the number of actual clicks achieved is less than the number
guaranteed by your order, your account will remain active beyond the term of the
contract without further charge until the guaranteed click total is reached. If
your account generates more than the guaranteed number of clicks, you will not
be charged for the additional clicks.
What if I want
more visitors than my package promises?
Once you have purchased a Traffic Launcher package, you can add more guaranteed
clicks (site visits) at anytime.
How can I see my ad on the
search engines?
With thousands of advertisers bidding on the same keywords, the cost of placing
your ad in the results of every search on your keywords would be prohibitive.
The specific mix of search engines, frequency of your ad's appearance, and
ranking among other ads will vary depending on the nature of your business and
the Traffic Launcher package you've chosen.
Although you may occasionally see your ads on Google, Yahoo and others, you
won't see your ad with every search on your keywords.
But you won't have to worry about making sure your ad is running, because we
guarantee results (clicks from qualified prospects) rather than specific
placements. We guarantee you'll receive at least the minimum number of clicks
specified in your Traffic Launcher package, no matter how much of our money we
have to spend, or how many search engines we have to use, to achieve those
results.
What are "qualified clicks"?
Your Traffic Launcher campaign ads will only be shown to Internet users
searching specifically for your product or services within your region as
determined by keywords and geographic targeting. We're experts at selecting the
keywords that will effectively place your ads in view of people actually looking
to buy your products or services.
Can I order Traffic Launcher if my website is not hosted with My Site Launcher?
Yes, Traffic Launcher is available for any website regardless of where it is
hosted.
Why are the
prices different for the Premium categories?
Paid search advertising is based on a bid system for specific keywords. Some
popular business categories require more expensive bids. For example, it's much
more expensive to bid on keywords for a Plastic Surgeon in Los Angeles versus a
Hair Salon in Spokane.
Why should I pay My Site Launcher when I could place my own ads directly with
the search engines?
In most industries, you can save by "cutting out the middleman." But when it
comes to search engine advertising, you'll find, as our customers have, that
Traffic Launcher delivers more clicks from better-qualified prospects at a lower
cost-per-click than you could yourself. That's in addition to the enormous
amount of time you'd spend placing and tracking ads with 20+ search engines
independently. Here are the steps you'd have to take to do the job yourself:
Evaluate your site.
Generate the best keywords to reach qualified prospects.
Write the ad.
Analyze current cost/results on 20 search engines.
Determine the correct bid to get the desired results without overpaying.
Track the results.
Adjust the bid, the ad, and the search engine mix to adapt to the fluctuating
bids and maximize returns vs. the cost.
Repeat steps 6 and 7 as often as necessary.
Receive, verify and pay bills from 20+ search engines.
Why not let our experts drive traffic to your site more effectively and for less
money? Compare Traffic Launcher to doing it yourself.
How do I sign up?
To sign up, choose a Traffic
Launcher package for your business.
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